One of the more interesting booths at Pax South was that of the*gameHERs. Darklife and I met with co-founders Heather and Laura to learn more about the community they are gearing up to build.
What is the*gameHERs community?
According to the ESA, 46% of gamers are female and have an average age of 34 (which is older than the male average age). Female gamers are 3x more likely to face harassment while gaming than men so the*gameHERs are looking to create a community where women gamers can connect with other women and find like-minded gameHERs and developers. When we spoke with Heather she stressed that the community wants to focus on the positives of women gamers as opposed to the negatives.
The community will be a place for women gamers to find others online and through meet-ups at places like Pax, or locally. the*gameHERs are also hoping to create opportunities for photo ops, autographs, mingling at their signature parties. The group also already has a podcast lined up, Let’s Play, with host Kaili Vernoff (the voice of Susan Grimshaw in Red Dead Redemption II).
How did this community start?
One of the things I wanted to hear about when I spoke with Heather was how the group formed. The co-founders were sitting in the audience of The Future of eSports and Video Games Conference when Niles Heron, industry expert, and co-founder of PopDog walked onto the stage. He looked out at the audience and says, “Are you kidding me?! Guys – we can’t do this again. We can’t have a billion-dollar industry run by men.” Co-founders looked at each other and knew right then what they needed to do, and so the*gameHERs was born.
When does this community launch and where can I find out more?
the*gameHERs is looking to launch in March 2020 and you can find out more information on their website along with a sign up to receive updates about the community. You can follow them on Twitter and like their Facebook page.
When I spoke to Heather and Laura I could sense the excitement they had for this new community. Both seem to have a passion for building things from the ground up which can be seen from their success with their previous company, Mommybites. Speaking with them was a pleasure and I am excited to see what they can do and how they can make the gaming community a more positive place for women gamers!